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Introducing Futura PT: The Typeface that Defies Time
When it came to choosing the perfect typeface for our website’s headings, we looked for a blend of simplicity, readability, and a timeless character that mirrored our brand. After extensive research and many considerations, we settled on a classic choice – Futura PT.
Why Futura PT, you ask?
Timeless Elegance
Designed by Paul Renner in 1927, Futura PT belongs to the Bauhaus school of design, symbolizing the modernist movement that revolutionized the world of art and design. Embodying the principles of functionality and simplicity, Futura PT showcases clean lines and geometric shapes, thus giving it a universal appeal that remains fresh, modern and sophisticated, even after nearly a century.
Versatility
Our diverse audience deserves a typeface that speaks to everyone. With its wide range of weights from light to heavy, Futura PT effortlessly adapts to a variety of contexts and moods. Whether it’s a bold headline or a subtitle that needs a softer touch, Futura PT delivers.
Readability
For our website’s headings, readability is paramount. Futura PT’s open, wide letterforms enhance legibility, ensuring our messages are always clear and easy to understand. Moreover, its high x-height adds a generous breathing space, making it particularly effective for digital platforms.
Consistency
As we aim to provide a consistent user experience, Futura PT was an ideal choice. Its uniform stroke width and geometric form create a visually pleasing structure that’s coherent across all headings, giving our website a professional and cohesive look.
Reflecting Our Brand
Above all, Futura PT reflects our brand ethos – timeless, versatile, clear, and forward-looking. Its refined aesthetics align perfectly with our commitment to deliver a high-quality user experience, reinforcing our message with every glance.
As we continue to evolve and innovate, we find Futura PT to be more than just a typeface. It is a key design element that reinforces our brand identity, enhancing our ability to communicate effectively with our valued users.
Lato
Embracing Clarity and Warmth with Lato
When it comes to choosing a typeface for our website’s body text, the choice must be one that ensures easy readability and embodies our brand’s character. After much consideration, we found that the perfect fit for us is Lato.
Warmth and Friendliness
Designed by Łukasz Dziedzic in 2010, Lato (meaning “Summer” in Polish) carries a warm and friendly vibe, which perfectly aligns with our intention to create a welcoming and inclusive atmosphere for our users. Its semi-rounded details, particularly visible in letters like ‘n’, ‘b’, ‘d’, ‘a’ and ‘h’, help cultivate a sense of informal warmth, making our content approachable and easy to engage with.
Versatility
Much like our diverse range of services, Lato offers a diverse range of weights and styles. From thin to ultra-bold, Lato can cater to any context, mood, or emphasis needed in our content, all while maintaining a seamless consistency that reflects our commitment to quality.
Clarity and Legibility
A good body font must be legible, even at smaller sizes. Lato’s well-balanced proportions and clear, tall x-height ensure our text remains readable across all devices and screen sizes. The slightly condensed letterforms also allow for efficient use of space, without sacrificing legibility.
Harmony with Headings
While Lato stands strong on its own, it complements our heading font, Futura PT, exceptionally well. The mix of Futura PT’s geometric precision and Lato’s semi-rounded details results in a harmonious interplay of fonts, delivering a pleasant and coherent reading experience to our users.
Resonating with Our Brand
At its core, Lato resonates with our brand’s mission – to provide friendly, approachable, and clear communication. It reinforces our brand identity at each point of interaction, helping us to connect effectively with our audience.